Who would be the audience for your media product?
Our product is aimed towards the 15+ target audience as we think this age range would be suitable as our product contains a lot of violence, blood and gore. Although a 12A rating would attract a wider audience, going by Ofcom guidelines, our film would legally need a 15 certificate.
The actual targeted age range we’ve decided to use would be 15-25 as we have based our thriller on young adults aged 20+, so therefore should attract that age of audience.
They would shop in places that would buy our type of product such as high street shops such as HMV and Virgin Mega store. They would not shop at a particular clothing outlet as it depends on their stereotype which could be gothic or chav.
People aged 15-25 may listen to different types of music as quite a lot of the targeted audience have a preferred type of genre. Our product is more likely to attract young people who are stereotyped as ‘Goth’ or ‘Emo’ because our product is about death and murder and as its quite twisted so therefore they would listen to music such as Heavy Metal, Screamo, Rock or Indie.
Their favourite TV shows could be on Drama, especially based on conventions that are typical to the younger generation e.g. Drugs, Sex, Violence, such as Skins and Misfits. Other Television programmes that our target audience would be attracted to could be Prison break or Lost.
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